Due to the quick turnaround, I was doomed to develop the branding of the conference that I co-founded. I am the hardest designer to work with because I never like anything I create and I never know if it's good enough. In the color exploration, I was trying to choose a mix of colors that represented the vast majority of people. Final I landed on something colorfully expressive. It also allows room for you to play with different combinations. The lettering work is express to seek the appeal of designers. It's a little decomposed to show the unity of different people coming together. Altogether it's a creative solution to represent the second annual conference.